Q: What is conversion and how can it help my business?
A: Conversion generally means the rate at which customers pass a stage in your specific deal closing process. For you it could be when the "sale complete, thank you " page appears, or when a contact or signup form gets submitted. Conversion plays an important role in your adwords pay per click campaign. By setting up multiple ads, and measuring the click through rate (ctr) of each ad, you will keep raising your conversion rates. This method of ongoing testing means you always have optimal performing ads.
